About Us

Way back in 1971, when ice cream was still a commodity meant for the elite, Mr. Nemchand Shah guided by his early customers, ventured into the business of ice cream making with one motto – 'To make ice creams using fresh fruits/dry fruits, milk and sugar'. Without using any artificial ingredients or preservatives, he created ice creams manufactured in wooden contraptions called sanchas. Such was the origin of one of the most premium ice cream brands of South Mumbai – Apsara Icecreams.

Since that humble beginning in 1971, when there were just three fruit flavours of ice creams produced, Apsara Icecreams today has come a long way with an amazing range of 50+ flavours & 125+ Outlets . All still made in the good old fashioned sanchas. The ice creams are richer, creamier than other commercially produced ice creams. And packed with the natural goodness of fresh fruits and dry fruits.

Today, with a factory to meet the ever growing demand of our customers, and to boost the growth of the brand across multiple outlets, Apsara Icecreams has a wide range of products in its portfolio – from its iconic sancha ice creams, to milkshakes, kulfis and sorbets. And we also have a sugar free range of ice creams for our diabetic and health conscious customers!

Nemchand Shah – Director

The pioneer of the concept of fresh, hand-churned "sancha" ice creams. Way back in 1971, when ice cream was a commodity meant for the wealthy few, Mr. Nemchand Shah, guided by some early customers, ventured into the niche segment of hand-made ice cream making with just one motto – "To use the best fruits / dry fruits, milk and sugar" and create authentic ice creams.

He has been involved in perfecting the recipes of different fruit varieties and also developing the brand's business through the early 80s. He is now joint director of the company and looks after the production and quality control.

Our Team

Nemchand Shah– Founding Partner

He is the founding partner of Apsara Ice Creams. In 1971, he started making hand-churned ice creams in wooden sanchas out of a small shop in Walkeshwar, South Mumbai (the shop is now the company's flagship store) in small batches. He strongly believes in using the best quality ingredients for production and a strict quality control process for manufacturing. His philosophy of using only seasonal fresh fruits in making the icecreams forms the backbone of the brand's vision. He is currently semi-retired, but continues to provide valuable inputs and guidance to the company as needed.

Jayant Shah– Co-Founding Partner

He is the first graduate in the family and was instrumental in setting up the first small scale production facility to cater to the growing number of customers. His systematic approach to production laid the foundation for the initial stages of expansion and brand building. Under his leadership the company had a strong B2B presence in outdoor catering supply and events in the initial years. He is currently semi-retired, but continues to provide valuable inputs and guidance to the company as needed.

Kiran Shah– Managing Partner

He is the first post graduate in the family. Having completed his MBA from the prestigious Indian Institute of Management Lucknow, he worked at Procter & Gamble in Singapore to get exposure on FMCG Marketing & Strategy before joining Apsara Ice Creams in 2014. He has led the brand's retail expansion to more than 100 outlets pan India under the franchise model and also instrumental in setting up a 10,000 sq.ft. state of the art production facility in Thane. He is currently involved in all strategic and marketing decisions of the company.

Keyur Shah– Designated Partner

He is a doctor by qualification, another first in the family. After completing his MBBS, he joined the family business and spent his initial years developing the company's flagship store at Walkeshwar. He currently looks after the manufacturing and pan India distribution operations from the factory. He has developed a strict quality and contact less semi automated manufacturing process in the wake of the pandemic to ensure all products are completely safe.

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Started Our First Outlet In Mumbai

Apsara Ice Creams Started In 1971 In Mumbai

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Introduced Our Iconic Flavour Roasted Almonde

Roasted Almonde Flavour

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Started A Wide Range Of Sugar Free Ice Creams

Started A Wide Range Of Sugar Free Ice Creams

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Invented Guava Glory Our Best Selling Flavour Across India

Invented Guava Glory Our Best Selling Flavour Across India

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Invented The Fusion Flavour Pani Puri Patakha - Inspired by Bombay Chat

Invented The Fusion Flavour Pani Puri Patakha - Inspired by Bombay Chat

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The 100th Outlet Is Vile Parle (E)

A Historic Moment As Apsara Ice Creams 100th Outlet Opened In Vile Parle (E), Mumbai.

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